In the following I will aim to perform an in depth analysis of Google’s new service from a marketing point of view. I will not base my observations and predictions on its features nor their respective quality but rather on its approach to the social networking environment in general. Further down the line i will also post a comprehensive review of Google Plus, as a social tool.
As you may all have heard by now, there’s a new kid in the social block: Google Plus. While Google is no stranger to the social game, having previously set the bases with Google Buzz and experimented with Orkut, the search giant is now aiming to put a big dent in Facebook’s user base, the biggest one yet.
In the following I will aim to perform an in depth analysis of Google’s new service from a marketing point of view. I will not base my observations and predictions on its features nor their respective quality but rather on its approach to the social networking environment in general. Further down the line i will also post a comprehensive review of Google Plus, as a social tool.
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