Google Music is an online music streaming service that was announced on 10 May 2011 at the Google I/O conference. The service supports streaming music to desktop browsers and Android phones and tablets, or any other device that can use the Adobe Flash platform. Initially, Music Beta will support storing of up to 20,000 songs for free and Google has suggested that the service will offer a "generous" free package even after Beta. Currently the service is only available through invitation to US residents only. Read after the brake to find out how to benefit freely from Google’s Music offering outside the US.
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As you may all have heard by now, there’s a new kid in the social block: Google Plus. While Google is no stranger to the social game, having previously set the bases with Google Buzz and experimented with Orkut, the search giant is now aiming to put a big dent in Facebook’s user base, the biggest one yet.
In the following I will aim to perform an in depth analysis of Google’s new service from a marketing point of view. I will not base my observations and predictions on its features nor their respective quality but rather on its approach to the social networking environment in general. Further down the line i will also post a comprehensive review of Google Plus, as a social tool. |